When the advent of blogs changed online and internet marketing forever, many people were curious as to what new form of online marketing and promotion would emerge. Well, that question has been answered and it truly underscores the limitless potential that can be found in the expansive world of the blogosphere. In addition to being able to write online marketing advertisement and promotional material one can now expand to an audio format. In other words, through the use of “podcasting” bloggers now have the ability to turn your blog into a radio show!

Podcasting essentially involves the recording of an MP3 that is then uploaded to a blog. Now, some may hear this and assume that the process must be complicated or highly technical, but the reality of the situation is that there are a great variety of software programs that can be utilized to record and upload an MP3 file quickly and efficiently. So, within a very short period of time you can have a tremendous audio promotional tool designed to promote whatever product or service you wish to promote online.

Please note, however, that simply recording audio information in a haphazard manner will not yield positive online marketing results. Back in the 1930’s, many radio stations simply sold airtime to anyone who wanted to purchase it and pretty much anyone could be a “star” if they had enough money. In time, most radio stations drastically scaled back their airtime sales mainly because their programming became little more than amateur hour with tons of awful programming that no one was listening to! This will be the same effect on audio podcasting if the recordings are poorly composed.

This does not mean, however, that the individual needs a Masters degree in broadcasting or sales in order to be effective, but it would be wise to conduct a little research into what makes a good commercial, infomercial or promotional herald. After all, you want people to respond positively to your podcast and not be turned off.

Also, it would be advisable to include written text with the audio blog as the written text can be used both as a way to enticing someone to listen to the material on the podcast as well as providing stand alone promotional material for the product or service as well. This will greatly increase your odds of success and make your podcast a solid one that will attract all types of listeners. The world of online podcast marketing is a rapidly expanding one so why not get into it on the ground level?

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