Most of us are aware that companies offer free gifts as incentives as a means of list building. We also know that businesses within the technology industry and large organizations, for example, Oracle or Intel generate leads by giving away specialized reports. However, I want to show you an excellent strategy which will generate leads not just to attract people who are interested in what you have on offer, but also to those who will remain loyal to you for a long time to come.  This goes by the name of BOOK STRATEGY.

One of the first things I noticed when I launched my initial membership site was how much people are interested in content. Whilst networking, workshops, seminars, E-books, CDs and DVDs proved to be fascinating to all, there was one other aspect which created a fantastic relationship between me and my subscribers.  It was a very straightforward gesture but also extremely worthwhile, when I gave them books for free in the last quarter of the year.

When compared to CDs, DVDs, Teleseminars and e-books, a book is felt to carry the most value by far.  With a high shelf value, a book is, on many occasions, considered to be a bigger and better information resource than the Internet.

How do you go About Putting into Practice a Book Give Away Service in Your Business?

Selecting a good book to give someone is easy if you read a lot of books yourself. Find a subject which compliments your line of business and is also likely to be of assistance to your customers, and then simply give them a free copy.  Help is always at hand by having a look at Amazon.com if you are not a regular reader or cannot think of a particular book to present your customers with. When you find something which appears to be interesting, read it yourself and if you feel that your customers will glean something from it, order a few copies and send them out.

There are several sites on the internet where you can buy books in bulk.  There is no requirement for the book to be in the best seller charts, just make sure that the content of the book is relevant to your audience.

Shipping costs are very reasonable.  Using USPS and sending them as media mail costs no more than $3 per book, coast to coast within the United States and Officemax supply covers for less than a dollar making the whole thing an inexpensive idea.

There is definitely something about books which is unfathomable as they connect people at a very special level.  But don’t just take my word for it!  Send your customers books and just watch what happens.  You will be everyone’s favorite with this generous action.

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